November 23-25 2018
Pforzheim, Germany

Hackathon Mixed Augmented Virtual Reality & Artificial Intelligence
for Industrial Design

What to expect for Mixed Reality in 2018...

Alex Kipman
„ … Mixed Reality and Artificial Intelligence (MR+AI) are among the key technology shifts that Microsoft CEO Satya Nadella describes as defining the future of computing.“

Alex Kipman
Technical Fellow + Inventor of HoloLens

2-day Premium Event

Organized by medialesson and Meyle+Müller in Partnership with Porsche and Microsoft.

Attendees concept, design and code to solve challenges and experiment with new ideas for Industrial Design using XR and AI with the help of mentors.

Bring your own ideas or join a team hacking on challenges around UX prototyping for automotive systems, exterior and interior design and many more.

Why attend?

We're inviting developers, 3D artists, designers, innovation managers and tech strategists to join us in a packed weekend and use the opportunity to improve our skills, see what our peers are doing and connect with the professional XR community.

Explorer what's next for XR and AI.


The event will run nonstop from saturday morning till sunday afternoon with an optional get together dinner on friday evening.



08:00Arrival, Registration
Design Lightning Talk by Porsche
Technology Lightning Talk by Microsoft
11:00Start to code



14:00Team presentations
15:30End of event


Modern Workplace

Brand new office + parking deck to work directly on cars

State-of-the-Art IT Infrastructure and massive Device Zoo with VR glasses, HoloLens, tablets etc.

Accessible by car, train and aircraft. Close to city center and hotels.

medialesson Office
medialesson Office medialesson Office medialesson Office medialesson Office
medialesson Office
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medialesson GmbH
Habermehlstraße 15
75172 Pforzheim

Hosts + Partners

We are two companies blending media production, creative agency, CGI production paired with process know how and a focus on User Experience, software craftmanship and digital transformation.
Prepare to meet and share best practives with industry experts from our partners Porsche and Microsoft. Engage directly with the companies that drive innovation in digital design and create the Mixed Reality & AI revolution.
718 Boxter
911 Carrera Cabriolet
Panamera 4S


Prizes include a VR Headset, Cinema Vouchers and Wine Packages.

Every attendee will get a racing themed event t-shirt sponsored by Porsche.


Register now!

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